Ego-readers make a name for themselves

The independent

It's hardly My Very Own Fairytale, in which your nipper's name is inserted into a book's narrative so they become the hero, whether they're slaying the dragon or helping Santa to deliver his gifts. More a sauce-filled, personalised journey into the heart of Mills and Boon. U Star Novels is just part of a growing trend in which adults can log on to a website (in this case Ustarnovels.co.uk), insert their name, that of a friend or paramour and – voilà – they become the central character in a romantic novel. Sample text: "Marmaduke's tongue found the chocolate on his cheek...he scooped two fingers into the ice cream and daubed Sheherazade's nose".

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